E-Commerce Institute Cologne - a research area of the Hochschule Fresenius. With a pool of professors, experts and young talents, the E-Commerce Institute Cologne acts as an online marketing think tank. The ideology? The drafting of entrepreneurial concepts by and with junior staff based on empirical research and application-related studies. The institute advises companies on future-oriented and sustainable e-commerce approaches on an operational and strategic level and supports the implementation of new, innovative business approaches. The core business of the institute includes the analysis of internet-based processes and various online applications as well as the conception of business, innovative approaches in e-commerce. The following subject areas are in the focus of interest of the institute: x Business models in e-commerce x E-commerce strategies x Digital innovations x Growth strategies x Customer Centricity Projects x Data-Driven Marketing & Web Analytics x E-Commerce Controlling x Shop systems & applications x Online marketing x Internationalization in E-Commerce Connect with us on other channels too and get exciting insights into the world of the E-Commerce Institute Cologne. Instagram: @ecommerceinstitutkoeln