A conference exploring the concept of the Web as a material. 20+ years of the Web and we are still at the very beginning of understanding and implementing digitization. For the first time we are facing a generation that never got to know the offline world. By nature they are riding the wave without ever having touched the ground. We might have unlearned our ancestors' knowledge about materials and crafts, it's easy to overlook the intrinsic characteristics of the Web in favour of the newest framework or boilerplate. Let's re-explore the material Web and evaluate what we have learned so far. Join us in Reykjavik, Iceland, for a trip through history, views and cultures.