Fair Trade Tourism provides a networking platform for like-minded business, business development support to implement responsible and Fair Trade Tourism, and certification to communicate tourism leadership to the market. The Fair Trade Tourism certification label is the mark of best practice in responsible and Fair Trade Tourism; it stands for fair wages and working conditions, fair purchasing and operations, equitable distribution of benefits, and respect for human rights, culture and the environment. Travellers who stay, play or volunteer with Fair Trade Tourism-certified businesses can be confident that their holiday is not only giving them unique, authentic and quality experiences, but also that it is benefiting local people and the planet.