We are a creative communications agency that evokes belief. Our campaigns help innovative technology companies resonate with their audiences. Resolut is a brand-building PR and communications agency. Founder and Ex-Hotwire Group MD, Sarah Baldry, works closely with clients to define a powerful brand positioning and purpose so that the Resolut team can deliver impactful and creative integrated campaigns. Resolut clients are changing the world in health, HR, energy and education. We believe the future of marketing lies in a fusion of meaningful campaigns, supported by editorial and powerful visual design; practices that continue to be treated as separate entities, despite the term integrated being bandied about for years. Cohesion in these creative disciplines results in more effective communication of a company’s brand values and provokes higher audience engagement. In the search for measurable ROI, companies are fast falling out of love with media relations; instead, turning to thought leadership in social media campaigns and “added value” gated content. It’s understandable. Getting press coverage is hard, and its value is hard to prove. But journalist interest marks the bar of a campaign’s captivation potential. If a story doesn’t resonate with the editor of a publication favoured by a mutual target audience, it won’t pull much punch on social media or as a whitepaper download either. The result is just noise that makes it even harder to get noticed. We create campaigns that articulate clear purpose and change-inciting opinion through powerful words embedded in well-designed visual content. We believe that by taking a brand journalism approach to creating campaigns that audiences can relate to, and even get behind, organisations can do more than just get content downloads. They can evoke belief. And therein lies the true power of PR.