Directorati is comprised of industry, technology and academic data geeks that collectively bring together their skills and capability to help organisations understand what data is telling them about how they engage customers, and what happens when they do. We provide deep dive analysis of your customer data to understand what data is telling you so you can set the direction for your business by making the best decisions. Our focus is: - Defining what is driving your customers behaviour - Understanding the ROI of advertising and marketing spend - Analysing the marketing mix and how to optimise it by customer segment - Identifying what is driving your NPS score and how you can influence it. - Learning what really drives sales across product and service lines - Understanding what actions build loyalty with customers