We have 3 dreams to transform the fashion industry in positive ways for our people | planet | passion We are striving to create a cleaner fashion industry, protect the people working in it & ignite our passion for creative ethical design by providing you with beautiful products that have a strong identity and story behind them. We've been on our passionate journey with Pure Pod since late 2007 designing and producing our commercial capsule collections and bespoke one off designs, made for women who care about what they wear, how it is made and who is making it. Igniting our adventurous spirit to strive into new ethical areas of an ancient industry.