UK based manufacturer AAP first launched in the UK professional haircare market in 1996 with a range of superior permanent colour. It has since expanded to include a diverse range of colours, technical products, shampoos, treatments and styling saviours, all for the professional hairdresser. The hairdressing industry quickly embraced Affinage and following its outstanding success in the UK market, it is now sold in over 50 countries worldwide. With a head office in Romsey, UK, a research and development laboratory in Bologna, Italy, and a base in California, USA – ASP is one of the fastest growing haircare manufacturers in the world, and most certainly one brand to watch on the hairdressing radar. ASP’s extensive product portfolio comprises everything that the professional hairdresser could need. It includes a comprehensive collection of styling aids – ASP Styling; Infiniti Permanent Colour Creme; Infiniti Satin ammonia-free tone on tone colour; its red highlighting system bRED as well as selection of innovative and essential extra products.