The International Perfume Foundation (IPF) is the leading authority in matter of sustainability for the preservation and the protection of the perfume heritage. Perfume has been used since antiquity, in all regions of the world by all civilisations, it was made with resins, precious woods, plants and flowers and it was good for health and environment. Perfume was precious and also used as remedies, using plants curative properties for prevention or therapeutic inhalation. In the middle of the 20th century the chemical industry found perfume an interesting and profitable market to produce synthetic copies of plants and flowers allowing brands to market perfumes worldwide at a cheaper cost. To stay healthy today humans need to reconnect with nature, and this is what the International Perfume Foundation is putting in place with all its projects and actions from replanting, preserving seeds and children education programs to create the adults of tomorrow, more respectful of the environment, respecting the Earth, the Water, the Air for the future of Human and the next generations. Created in 1995, The International Perfume Foundation is an independent Belgian non profit organisation (ASBL) www.perfumefoundation.org More info on www.perfumefoundation.org