Bluebonnet Feeds is a brand that encompasses a wide array of high quality feed products that are primarily marketed to stores for retail sale. The Bluebonnet product lineup offers industry superior feeds for equine, ruminants, poultry, swine, and several companion/specialty animals. Bluebonnet Feeds are designed to be the best that can be purchased at retail stores within a given product category. As such, Bluebonnet Feeds will yield positive results for the end user and repeat purchases for the retailer, resulting in a sustainable relationship for all involved. Bluebonnet recently reviewed and improved some of the existing industry proven horse feeds, as well as created new and innovative products, which marked the launch of the Intensify line of horse feeds featuring cutting edge nutrition. The focus in the future is to keep pressure on innovation and application of technology to ensure that Bluebonnet horse nutrition remains the best in class.