We help businesses to be successful by unleashing the ability of everyone in the company to generate ideas, innovate and solve complex problems. You need to constantly invent and implement new ideas for competitive advantage. The stronger your pipeline of unique concepts the better your chances of beating the competition. By combining the imaginative with the rational, Mindplay optimises the return on your innovation efforts. At the age of five, 98% of us have creative genius. This drops to 2% by the age of thirty. So, in addition to taking the obvious steps of dedicating resources to staying ahead of the game, you need to intentionally invest in upskilling your people. At a Mindplay™ workshop your people will (re)learn the skill of idea generation and be coached to convert their concepts into viable solutions.