GEN Brasil supports companies to establish, manage and develop their business in Brazil. GEN Brasil is the “tutor” of the companies and entrepreneurs wishing to enter a new market with “business rules” which are different from the ones they currently know; these business rules need to be known before entering the competitive arena and are necessary to ensure the success of the activities in Brazil GEN Brasil aims to be a partner for companies that consider Brazil as a market with huge opportunities, but are aware there are very high entry barriers that cannot be overcome without a structured approach and without a deep knowledge of the territory GEN Brasil combines the Italian and Brazilian business cultures and turns the gap from obstacle into a factor of enormous success. The “geo” activities in Brazil count on the logistical and operational support of the Pieracciani Engenheiros Associados Ltda, a company located in São Paulo - SP, with 23 years experience in the entrepreneurial consulting.