A new premium cosmetics brand that blends luxury style with organic care. The name arbū comes from the Latin root for a tree. The tree signifies life, strength, purity, and balance – and brilliantly captures the sensation that we want to create with our products. We believe in a harmonious way of life. arbū was born as a concept for a comprehensive approach to beauty that includes more than just skincare. A concept for a way of life that brings together care for the body, the mind, and the emotions. arbū believes that natural beauty comes in many different faces, so we make it possible for every person to discover their own unique beauty and preserve it in time. We inspire your senses. Based on delicate textures and exquisite natural fragrances, arbū products blend the highest-quality organic oils and extracts with the latest active ingredients, to create a modern line of glamorous cosmetics. We pair tradition with innovation. arbū comes from Bulgaria, a small country with ancient history and a millennia-old tradition of growing and using rose oil in skincare. The Bulgarian Rose Damascena oil gave us a solid foundation to build on and became the main component of our formulations’ DNA. We are green. We make the arbū products in small batches and use no parabens, sulfates, colorants, or artificial fragrances. At least 80% of each product’s contents are organic ingredients certified by leading certification organizations. We use jars and bottles made of special dark violet glass with UV protection, to help preserve the products’ properties longer. arbū uses only recyclable packaging. You arbūtiful.