While the Better Business Bureau has worked vigorously for over 90 years promoting high standards of business ethics, surveys continued to connect us to our programs related to dispute resolution. To increase awareness of our over-arching commitment to high ethical standards, we launched the Business Integrity Awards program in 1994, to recognize and showcase businesses who were intentionally pursuing the highest standards of organizational ethics. And over the years, we began to see a commonality among our integrity award recipients – each valued character ethics as a vital trait in its organizational leaders. Armed with this information we set out to create a better roadmap to more intentionally transfer the essential disciplines of personal and public integrity. Then in 2001, we were introduced to the UncommonSense™ framework, a practical set of principles developed by the American Center for Civic Character (ACCC). This framework was not only the roadmap we’d been looking for, it was also the inspiration and foundation for The Center for Character Ethics, a 501 (c) 3 Educational Foundation of the Better Business Bureau of Central Ohio.