The environmental evolution at the consumer's end means electronics' different development categories are now more diverse, complicate and innovation-oriented. Mr. Chou foresees this trend will exceed the traditional distributor's role of "buy and sell", and devotes to become a "value-added distributor with leading technology". Aside from selling components, Zenitron provides clients Turnkey solutions and design consultations service. Such service assists clients integrating resources, lower R&D time and expenses, so Zenitron's clients could launch the products to the market at faster speed.