Peter Knell is the founder of KNELL. KNELL offers creative and culture-led growth advisory services to companies across industries. He uses 15 years of experience working globally at the intersection of talent, brands and entertainment properties to support client goals through cultural innovation and partnerships. Knell’s career began at IMG Models managing talent and leading business development before launching entertainment marketing company ITB’s New York operation. He returned to the new Endeavor owned IMG as Vice President leading business development across its fashion division before recently launching his own practice.