The Clarksville-Montgomery County Tourism Commission was established by the State of Tennessee in 1979 to positively influence tourism in the Clarksville-Montgomery County area by promoting tourist attractions, hosting conventions, group tours and engaging in large-scale marketing efforts. In 2015, the organization adopted the Visit Clarksville brand. Visit Clarksville is governed by nine board of director members who are selected jointly by the City of Clarksville and Montgomery County Mayors and is funded by a portion of the local hotel-motel tax.