The company was established in 2005 by Mr. Dikshit Madhani who is the founder and a leading businessman in the industry of pharmaceuticals. The company is currently trading in generic medicines in online and offline businesses. The company is very aggressive in working style just like Mr. Dikshit Madhani. It deals with brands like Alkem , Cipla , Martin & Brown , etc. Company currently holds 2nd highest sales for Alkem and so on. Genuine Business ethics are the core values of the company for its growth and success.