Trade Right International is a new style of operation, which combines the best of commercial enterprise and charitable assistance, to enable sustainable support via a social business model to be established in rural communities in developing nations. TRI has embarked upon a “Social business” model which has been defined as a business which is designed to meet social goals. It is, however, not a charity. The social business must recover its costs and generate sufficient profit to enable it to reinvest in the business as well as achieving its social objectives. In this way the social goals usually fulfilled by governmental and charitable donations are achieved by a self sustaining business within the community it also serves.