Guiding Principles: What Attendees Can Expect - To be safe: A genuine, trusting environment to meet process-driven marketers and creative project managers - To be challenged: Dynamic speakers spark new ways of doing work and challenge the status quo. - To be informed: Opportunities for hands-on learning through guerrilla/“homegrown” workshops and networking - To be encouraged: Encouragement and support to try new ideas and navigate cultural change at work - To receive consistent value: Ongoing thought leadership and best practices around improving quality/efficiency at work