We’re living a new era: a Digital world even more connected, dynamic and transparent. In the Digital world, opportunities, new markets, challenging demands and various lifestyles keep popping up. At the same time, in this borderless world, competitors emerge from all directions. And more informed, aware and powerful consumers can change the game literally overnight. In order to keep competitive, a brand must know its public deeply, how they live and what moves them. And must know how to establish a relationship in each contact point, online or offline, wherever it may be. In a market where consumers have the power, the demand for diverse forms of communication and interaction is a reality. In such a scenario, brands need to “Think Digital and Act Real”. That is our essence. We understand your future is set in this new reality. We’re ED Interactive, an agency for the new Digital world.