TAP group was established in thailand in 1993 and began operation in 1995. currently, tap group employs over 300 people at its bangkok offices and brewery in nonthaburi. TAP Group began brewing and marketing Heineken in Thailand in 1995. In 2004, it started brewing Tiger, the most successful Asian beer in terms of export volume which has also won more than 40 international awards. In 2005, TAP Group launched Cheers, a high quality beer with smooth-but-intense flavor, targeting consumers who favor high quality beer at a more affordable price. To cater to the diverse and discerning needs of the Thai consumers, TAP Group later added Tiger Crystal Light and Cheers X-Tra to its portfolio. In August 2010, TAP Group was appointed the authorized importer and distributor for Guinness and Kilkenny, two Irish premium brands brewed from Dublin, Republic of Ireland, aimed at expatriates and residents in Thailand. In September 2016, the world’s bestselling Apple Cider, Strongbow made its debut with distribution and marketing supported by TAP.