The ethos is simple...we're on a mission to create a new precedence in retail distribution. We distribute creative, eco-friendly, wooden, bioplastic and design-led children's brand in the Middle East & Africa. We know the value of brands and brand identity, we offer a very focused approach, working with a small number of non-competing brands that are passionate about design and innovation. Aside from the traditional distribution model, we opened up our own B2C channel so we can create relationships directly with consumers of the brands we distribute.