Behavioral Insight is a Dutch consultancy organization with the mission to help businesses, people and government agencies apply the insights from behavioral science through consultancy and training. The power and beauty of behavioral economics can be found in the combination of easy implementation and great results while respecting personal choice. It enables organizations to influence consumer behavior, improve financial predictions and increase welfare for consumers and employees. Behavioral economics studies the effect of psychological and social factors on economic decisions. Where traditional economist assume a rational process, reality tells us otherwise. It shows that consumers not only act irrational, but they do it in a consistent and predictable way. Therefore it is possible to anticipate and become a true customer centric organization without major investments. A focus on non-financial incentives is key in this process.