Marketing is more than tactics. Yet, tactics are the first thing someone thinks about when they hear the word marketing. To us, it's about understanding the foundation of your business and leveraging that knowledge to create strategies to build or rebuild your business. After all, you wouldn't build a house or office complex without a blueprint to follow. In building your foundation for success, we must understand the root of the problems or business challenges. Many companies face ongoing changes and threats these days and navigating the current market dynamics can be difficult. Those tried-and-true practices implemented yesterday may not be suitable to get you there today and may impact your business growth and success. We use our experience and competencies in research to gather the necessary insights from your customers, prospects, competition, and the market, to develop fact-based approaches to building effective and efficient blueprint plans for growth. With your plans in place, much like a General Contractor, we then partner with internal teams or carefully selected, vetted individuals and organizations to execute those strategies and plans and provide oversight and management to ensure we stay on brand. When clients seek help with their marketing, it is generally spurred by one of several things. • They are not getting an ROI on marketing. • Their business is not growing. • Their messaging is no longer resonating with its customers. • They feel they lack the time. • They feel they lack the resources. This is the reason we formed CRAFT. (Craft is the rebranding of The Ponzi Group)