Jersey Canada’s mission is to grow the Jersey breed by maintaining the herdbook and providing tools to increase profitability. We encourage the growth of the breed and foster genetic improvement by promoting the 'Jersey advantage' that can lead to a better bottom line. 1] We register Jerseys. Registered Jerseys bring in more profit, dominate the Canadian market and are respected globally. Selling an animal with proper identification and a pedigree increases its value and can open up AI incentives. 2] We are responsible for the Jersey herdbook. Good information helps you make good decisions. Whether it's pedigrees, classifications, production, or show winnings, we are the gatekeepers of valuable data. 3] We support the future of the Jersey breed. Rules, regulations and requirements continue to change. With deep roots in the dairy industry, we collaborate with experts, partners and leaders to keep the breed progressive. 4] We host marketing and communication tools. 'The Breeder' publication, eNews and social media platforms exist to entertain, educate, interact. We offer advertising options to market your assets. 5] We support youth and recognize breeding success. Scholarships and performance award programs acknowledge leadership and accomplishments. 6] We provide a virtual showring. Members can compete in the prestigious All Canadian contest. 7] We educate and network. Through events, shows and tours, we bring the dairy community together to showcase cows, exchange ideas and celebrate the breed. 8] We share insight and advice. From genetics to key indicators of profitability, our staff is knowledgeable and can answer questions. 9] We report to our members. Voting privileges ensure that members have a voice and can make a difference. 10] Our leaders are dairy farmers. Jersey Canada's board and committee members are influential leaders that are committed to making things better for the next generation of Jersey farmers.