Bill Elms has worked in the theatre industry both locally and nationally for 25 years and left a 10 year position as Head of Sales and Marketing at the Liverpool Empire Theatre in August 2008, to set up his own Marketing and PR Company based in Liverpool city centre. Bill Elms Associates Ltd (BEA) has grown from strength to strength into the region’s premier communications company specialising in the arts, live entertainment and ticketed events, having won many contracts and successfully managed the marketing, PR and brand creation for many high-profile events, festivals and venues. All members of the team have arts and theatre-based careers and are committed to the arts and entertainment industry on a day-to-day basis. The BEA team work with a range of clients in all art forms including Theatre, Festivals, Visual Arts, Exhibitions, Special Events and UK Tours. Clients include ATG Theatres, Ash Productions Live, LHK Productions, The Lowry, Epstein Theatre, Capstone Theatre, St Helens Theatre Royal, Liverpool Sound City, Semmel Concerts, Liverpool Carnival Company, CMP Live, Liverpool City Council, Liverpool Pride, DaDaFest, Liverpool Arabic Arts Festival, Physical Fest, Merseyside Dance Initiative, St George’s Hall, Tmesis Theatre, Qdos Entertainments, Pulse Records and Productions, Scarborough Open Air Theatre, Shiverpool and Clapperboard UK to name but a few. Company Director Bill Elms has also successfully entered into the world of theatre production with a growing portfolio of productions, collaborating with local artists and theatre companies.