At Beam, we’re on a mission to shift $10B from brands to nonprofits by creating what loyalty would look like if it were designed for today’s customers. In the last year, we’ve funded 7M+ meals for food-insecure communities, the prevention of 2M+ lbs of CO2, and more. Across our network of 130+ mission-driven brands like Instacart, Roots Canada, and Parade, we let you make ~1% of every purchase go to a high-impact nonprofit you choose from a curated set reflecting what the brand stands for–at no extra cost. As customers see how their dollars are going towards goals, like funding the removal of 10K lbs of plastic from the ocean, Beam builds emotional buy-in. We lift cart completion rate by 17%, average order value by 15% and convert 30% more customers to make a second purchase within 90 days–building higher value relationships than flash sales, especially with millennials and Gen Z. Our work to help people turn their spending power into tangible impact every day has been recognized by TechCrunch, Forbes 30 Under 30 for Social Impact, SXSW, Cannes Lions, and more.