At brand mechanics we believe every great brand must start off as a favorite brand and see the world around it as a connected, purposeful ecosystem of people and their experiences. These experiences live across a rich playground of media, products and services and when a brand plans this way you can truly begin to design and build the most memorable experiences possible. The kind of experiences that feel exciting, purposeful and worth talking about but it's more than that because today's brands actually have to come alive and do much more than they say. A favorite brand is always looking to speak in actions. So what happens when you build your brand with this in mind? You harness the power of being a favorite as it propels you towards your timeless celebrated future, one that provides as its way of persuading, putting its ideas into action instead of just words. You build a smart favorite brand that's now ready to become a famous one too.