Keeda Media is our creator-led, original content studio at Kulfi Collective focused on building brands and IPs that shape culture and ignite social discourse amongst young audiences across India and the world. Keeda launched its first content brand, 'Vitamin Stree' in 2018 with an intent of re-shaping the narrative around gender and identity in India. Today, Keeda is empowering a new generation of creators to tell stories and build communities around gender & identity, music & culture, finance & entrepreneurship and gaming & sports.