Influence Africa is a social enterprise dedicated to promoting the long term growth and competitiveness of Africa. This is achieved through influencing policies, practices and facilitating collective multi-stakeholder action in key communities of practice that promote corporate sustainability. The Influence Africa portal uses a range of multimedia platforms as communication and advocacy tools to engage the public and key stakeholder groups. The multimedia platforms range from an online film portal, to the careful harnessing of popular social media platforms, such as Facebook, LinkedIn, You Tube and Twitter.