Fire your Fly Swatter! The BUG-A-SALT insect eradication device was conceived of and invented by Lorenzo Maggiore. The pump-action salt gun generates a miniaturized shotgun effect through ingenious design. Utilizing ordinary table salt as a lethal, non-toxic projectile, BUG-A-SALT defeats pesky, soft-bodied insects with an accuracy range within 3 feet. The salt stuns and dehydrates the bugs, so they remain whole for easy cleanup. Developing a device that strategically kills disgusting, pesky flies in an easy-to-clean, fun way hasn’t been easy. A brief recap of the BUG-A-SALT product launch and major milestones below: - After working on the BUG-A-SALT for decades, in 2012, Lorenzo is "officially" granted an "Official Patent of Invention" - May 2012, Lorenzo created a BUG-A-SALT video telling the story of his journey. - July 2012, the BUG-A-SALT pre-sale launched on Indiegogo.com crowd-funding site. - The BUG-A-SALT video debuted on YOUTUBE, quickly went viral and attracted press, bloggers and customers worldwide. - October 2012, The Wall Street Journal ran a front-page article featuring the BUG-A-SALT and Lorenzo. - By the end of 2012, Lorenzo took orders for over 20,000 units and raised over $577,000 via pre-sales. - 2014, BUG-A-SALT launched its first TV Commercial, and a rapid increase in sales followed. - 2015, BUG-A-SALT debuted a new, improved version of the product: BUG-A-SALT 2.0 - 2017, BUG-A-SALT begins to sell a laser sight attachment, the BUG-BEAM. - 2018, design and function are further refined with the introduction of the 3.0 BLACK FLY EDITION. Pity the fly!