Launched in 2010, MIRAAYA is promoted by a team of experienced domain champions with close to 60 years of aggregate experience in the fashion, apparel and retail space. At MIRAAYA we focus on the rich Indian heritage and craftsmanship through our apparel & accessories. As a Women’s Indian ethnic wear brand, we understand the aspect of dressing up a true Indian lady and hence the designs are not only a blend of contemporary sensibilities with traditions of excellence, but also we intend to set the industry standards for quality by using elite fabrics and craftsmen. With a presence of stores, located in the key commercial areas of cities across India, either in the form of EBOs or Shop-In-Shops, Miraaya plans to reach out to the wide customer base in the times to come.