Playmakers Media is a creative digital media agency looking to redefine the content model. Unearthing the most interesting aspect of sporting talent off the pitch, to share football players untold stories to a global audience. In today's social media society, expectations of content are at an all-time high thanks to the constant ‘on’ culture driven by digital. Younger audiences in particular are on perpetual search to gain an insight into footballers lives. What makes them tick off the pitch, that helps them perform on it. This digitally savvy audience are defined by their own cultural interests and in the case of football, it is music, fashion and gaming that bind their lifestyle together. Playmakers Media, a London based media group aims to create exciting content, that brings the fans behind-the-scenes with the top premier league players. With the alchemic culture clash between music and football, there will be strong on trend music influences across all of the content.