In 1990, the Government of Pakistan reopened the life insurance business to the private sector organisations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced its Group life insurance business and by March 1994, the company began writing its individual life business. EFU Life’s products are designed to meet the varying needs of EFU Life’s clients and offer the best in financial services. EFU Life is the pioneer in introducing the following products and features in Pakistan Unit-linked products Critical Illness Products Education Planning Product Inflation Protection Benefit Pension Plans