Petrichor: The pleasant smell that frequently accompanies the first rain after a long period of warm, dry weather. Petrichor: a São Paulo-based consulting boutique, that brings freshness to the marketing strategy scene, with intelligence and innovation. Petrichor: O agradável cheiro da chuva recém-caída no solo quente. Petrichor: Consultoria que traz frescor às estratégias de mercado, com inteligência e inovação.