Educate to end demand. Ending the illegal wildlife trade by inspiring & educating children. Stories can change the world. Children can change the world. Tale2Tail is creating FREE education packs for primary school children. Our mission is to educate children to end the demand for the illegal wildlife trade and to inspire them with the wonder of the wild world. Once children understand the importance of animal conservation and environmental protection they will be the generation that can ensure the survival of wildlife. We’ve worked with some amazing creative minds - authors, illustrators and photographers- to put together full educational resources for teachers and these resource packs will be in a variety of languages for teachers to implement all over the world. This is just the beginning, we aim to continue our mission through further books and educational materials in the future.