At SAOR, we work with fitness business owners to ensure that there is a clear focus on fitness, future and freedom. We do this via our sales process, our systems implementation and our accountability structure. We focus on our Key Three. The SAOR Key Three | We think great things come in threes and that's why we use this ‘rep scheme’ for many of our business tools. The Key Three Terms that represent our brand are the Three F’s; Fitness, Future, Freedom. Our brand name SAOR comes from the Gaelic (Irish) term for freedom, Saoirse.