We are the leading importer and distributor of children’s lifestyle products into Africa, with a strong focus on a comprehensive licensed and private collection product offering. Our business enjoys an established and proven track record, with close to 30 years experience in the kids licensing industry. At Character Group, we pride ourselves as being the trusted custodian of many of the best-loved children’s brands. These include, but are not limited to, Disney, Marvel Nickelodeon, Mattel, Warner Bros, Hasbro and more. Great emphasis is continually placed on product design, development and innovation in line with global trends and our customers ever-changing requirements. We have offices, warehousing and distribution facilities in South Africa, Hong Kong and China.