As veterans of the gaming industry, we have set out to build Game Tuner, an analytics platform by the game makers for the game makers. Game Tuner is not only a tool for collecting and visualising data, it is an analytics platform optimised for mobile gaming using industry best practices. We believe that gaming studios should focus on building the best games, not on building analytics tech nor on building game engines. We aim at raising the quality bar of analytics for smaller studios by providing them with value from day one. Game Tuner provides a base for more mature studios and empowers their teams to focus on providing added value, not on reinventing the wheel.