The IAA is worldwide network of the most influential and inspirational marketing, advertising and media professionals that sets and maintains the standards in our industry. The IAA provides a leading platform for sharing knowledge on industry issues, best practices and insights in a rapidly changing business environment. Founded in 1938 the International Advertising Association has never been more relevant. With so many changes in the way we use advertising to communicate, it’s important for everyone in the industry to have a trusted body they can turn to for advice and support. What do we do for the advertising industry? - Promote freedom of commercial speech - Fight unwarranted regulation - Champion advertising as a growth engine of free market societies - Encourage the exchange of knowledge and expertise amongst marketing peers around the world - Support self-regulation and provide an exchange of information and best practices - Provide professional development through education and training for the marketing communications industry - Create industry forums that tackle issues with a single global voice