1963: Sheikh Fakhruddin Ebrahimji Hamid arrived in Dubai from India with a vision, a belief and a commitment and faith in the Almighty. What he began then, in a small shop in Murshid Bazaar has now blossomed into a multimillion dollar trading organization – Fakhruddin Holdings. Fakhruddin Trading is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses that include Sterling Perfumes, Fakhruddin Properties, Akida Holdings, Premier Cosmetic, Premier Plastics, Sterling Distribution Company, Federal Security Services. Fakhruddin Holdings is located at the Burj District which is in the heart of the city. Fakhruddin Trading has become the region’s specialist in the wholesale import and export of business and consumer products to clients across Africa, Asia, Europe and the Middle East. As the leading provider of trading products working in partnership with leading brands including BREET, BLUE HAT, BOND FEAH FRAGRANCE DIVISION, BLUE IMAGE, BLUE FEELING, COOL MAN, DAGGER DULHAN EXCEL POWER, FEAH, FEAH SMART, FEAH ACTIVE FEAH SMART, FEAH AL – ARAB, FEAH ARABIA, FEAH COBRA, HAVEX, LA COMBA, LADY DIANA, NAPOLEAN, REAL PASSION, SUPER BLACK, BADY DIANA, DURASONIC, KAWASHI, LASERTEC, OMUDA, TIMMY HOUSEHOLD DIVISION, ZUBEDAH, SOLO to promote a portfolio of diversified products internationally. Our portfolio consists of over 25,000 product lines across beauty and personal care, toys, household, hardware, luggage and general items. Fakhruddin Trading has a loyal employee base of over 250 staff. Our warehousing capacity is over 250,000 square feet which excludes 25000 square feet & retail capacity is 10000 square feet of showroom space. Fakhruddin Trading has acquired loyal customers and strong brand partners across the globe. The diverse portfolio of products under one roof has grown over the years to satisfy a large customer base.