Global PR and Communication Experts powered by Serious Ambition. Our story started in 2016 with the backdrop of the futuristic city of Dubai. Founded by entrepreneur and media expert Loredana Matei, we started our journey of bringing individuality to the forefront of public relations. From global PR campaigns to advising CEO’s we cover everything that matters: media, communications, advisory, training, events, research and communication transformation. We are truly global citizens, serving clients all over the globe and championing emerging markets. Working together with world-class experts and creatives, we specialize in PR, brand messaging, CEO & Founder PR,comms transformation, media training, corporate communications, for a wide range of industries and businesses. We thrive on exploring and finding stories that impacts business, thought leadership and shapes the future world we will live in.