AITH means Ace In The Hole, the out of the box idea that will transform your business improving its productivity and profitability. AITH is also the Scottish form of oath, our promise to deliver the best solutions based on an improved knowledge of your customers' needs and desires. AITH covers the gap between the IT department and the business areas, fostering a better communication so the former can provide better tools to leverage the results. AITH uses Design Thinking, Lean Design, Gamification and other innovation methods to transform processes so they become efficient mechanisms to gather and analyze all information that will allow you to fine tune your products and services to improve customers' satisfaction and loyalty.