We’re on a mission to make shopping in NYC’s Diamond District an enjoyable, transparent and educational experience. Don’t be fooled by the Diamond District’s size. Located within a single block on 47th Street, between 5th Avenue and the Avenue of the Americas, this section of Midtown is home to thousands of jewelers selling some of the most spectacular stones in the world. About 95% of all diamonds that enter the US will pass through the Diamond District—making this the ideal place to find an affordable high-quality diamond or gem before it’s marked up to retail prices by luxury brands. For far too long, there has been a need to put the buying power back where it belongs: into the hands of the consumer, and our comprehensive jewelry tours of New York City’s one and only Diamond District do just that. When you join us on a Diamond District Tour™, you will receive an exclusive insider’s guide to the best jewelry merchants in the diamond district. We offer you the ability to shop with merchants otherwise inaccessible by the general public ensuring the highest quality of jewelry.