We are a young Communications & Marketing Consultancy focused on •C-Suite Communications •Social and Digital Media •Internal Communications •Public Relations By combining the knowledge and expertise of industry veterans with the enthusiasm of a young team, we provide your business the ‘Edge’ it requires to break through the clutter and build your brand. Kritical Edge has been started by industry veterans led by Pradeep Wadhwa, who is a seasoned corporate communications and public relations professional with over twenty-two years of experience. He brings a unique advantage, leading and delivering campaigns from both sides of the table - on the client as well as on the consultancy side. Before co-founding Kritical Edge, he held several leadership positions such as Head of Corporate Communications for PepsiCo India, Head of Brand PR and Partner Communications for PepsiCo Asia, Middle East and North Africa (AMENA) and Vice President at ReNew Power. Our Advantages Our deep expertise, proven track record, focus on few ‘kritical’ areas, unique offerings and most importantly, the hunger to deliver exceptional results, sets up apart. Deep expertise and proven track record : Our teams have deep expertise gained through decades of extensive work experience. Individually each one of our leadership team has experience of leading large mandates spanning more than two decades Customised solutions : We understand that a standard cookie-cutter approach does not work in today’s environment. Therefore, we are fanatic about offering customised and result-oriented solutions suited to the clients’ unique requirements Sharp focus : We have chosen to provide deep services in select niche areas and not spread ourselves too thin Result obsession : Being a new entrant, we have the hunger to deliver exceptional results aligned to business results of our clients