An innovation consultancy driving growth for beauty and wellbeing businesses through a consumer-focussed lens. We curate brands for the future, with the goal of supporting the industry in its' drive towards new ways of thinking. As a growth and transformation collective, we consider every element of a brand through an innovation lens, creating it or re-inventing it in a more optimal and consumer-driven way. Innovation is expertly curated through deep insight and visionary, intuitive foresight to drive creative and strategic product, brand or marketing solutions that can deliver scale and growth. Creativity and innovation are underpinned by the evolving practices and priorities of today’s beauty community. We help define, create, transform or embed innovation in to an organization across brand, product or marketing with agility and results. An innovation nerve-centre of thinkers and creators, for brands, businesses, suppliers, retailers or investors at any stage of the branding and innovation lifecycle. A collective of one or more best in class consultant experts, specially chosen from a vast network to meet your innovation needs.