We're consultants to consumer and b-to-b advertisers, Private Equity firms, as well as advertising, media, digital, PR and promotion agencies. Trade Area Marketing Group is a Connecticut based, but globally positioned consulting practice. We provide hands-on assistance to senior management and all levels of their organizations including the design and implementation of quick-to-launch response strategies, new ad agency searches, negotiation of ad agency compensation, audits and cost containment of marcomm expenditures, critical compliance training and audits to satisfy FCPA, BA2010 23c, ITAR, ATF and other critical anti-corruption components important in conducting domestic and international trade – including defense. We implement growth and turn-around solutions, as well as provide tactical support, in-country and on-site, for a broad range of sales, marketing, supply, innovation, and general management initiatives working with businesses, distribution channels, local, regional and international government officials, and non-governmental organizations as needed. More often than not, we work on urgent development and implementation of strategic alternatives when unforeseen competitive situations arise, which often include creating quickly-needed advertising, promotion, and sales programs.