At Novelty Group we look at the future and the market differently. We are in the business of the future and we are experts in disruptive innovation. Companies face more confusion today than ever, as disruptive change is accelerating rapidly, but with ambiguity comes the opportunity. Our approach and work methodologies is product innovation. Novelty Group helps discover the unknown, identify, seize opportunities and markets that do not yet exist. This approach allows us to generate products and services according to future innovation trends.