Since 1974, The First spa has been operating in the beauty cosmetic industry dealing with the creation, production and marketing of perfumes and beauty- skincare products for both its own and licensed brands. Company's main brands are: Arrogance, AcquaDì, GianMarcoVenturi, Valentina (perfume), PZ Pikenz, Looxie and CocoMonoi (beauty-skincare) all produced in a sustainable and ethical way and Made in Italy. The perfume and beauty-skincare brands created and distributed by TheFirst spa have an average positioning that places them in the beauty-cosmetic segment called "Masstige" (mass-prestige) in which the formal characteristics of the luxury product are accessible to a female and male audience broad and transversal thanks to a democratic purchase price. Thanks to the variety of its assortment and the positioning of its brands, The First spa is able to supply, both in Italy and abroad, a wide, but selected, range of distributors and retailers ranging from the most prestigious perfume chains to large scale retailers.