A.Mistry Ltd. is a second-generation family owned business. For the last 40 years the company has designed, manufactured, distributed and e-retailed brands in the UK and worldwide, in particular brands within the home, health and holiday sectors. The company is located in the university town of Loughborough in the East Midlands, an area famous for sports, engineering and textiles. Since 1976, AML has worked with leading retailers in a number of sectors within the hardware, pharmaceutical, sporting goods and gifting sectors. The company offers brands fulfilment, distribution and e-retail capability, specifically servicing innovative start ups in the connected and digital world. The mantra by which founder Arvind Mistry has worked during the 40 year period “Never compromise on product, quality and customer service” remains as true today as it always has been.